Our Story

Discover the milestones that have shaped SABA, from its origins to the brand it is today.

SABA's story began in Germany's Black Forest, where a watchmaking workshop founded in 1835 laid the foundations for the brand's industrial heritage. In 1927, SABA was established as a radio manufacturer and quickly became one of Europe's leading names in consumer electronics.

Over the decades, the brand expanded into home appliances while continuing to drive innovation and place design at the heart of its products, notably through its collaboration with renowned designer Philippe Starck.

Since the 1990s, SABA products have been primarily marketed throughout Europe, where the brand continues to build on its legacy of innovation and design.

A journey through time

White clock icon showing 3:00 inside a dark circular background.

1923

Founding of the SABA brand: Schwarzwälder Apparate-Bau-Anstalt («Black Forest Apparatus Manufacturing Institute»).

1931

Development of the first radio receiver featuring automatic station search and automatic tuning across the entire frequency range.

1950

Manufacture and commercialization of refrigerators, including the iconic SABA K 50.

1967

SABA manufactures and markets its first PAL color televisions.

1975

SABA became a wholly owned subsidiary of the American company GTE International.

1980

Following its acquisition by Thomson-Brandt, SABA became a leading player in the video industry and established Germany’s first school dedicated to video training.